Friday, January 27, 2012

N9 VS Lumia sales numbers in Q4

The analysis is short, but totally based on official sale numbers from Nokia.

In short, Nokia has shipped 19.6 million smart phones (i.e. Symbian, Lumia, and N9) in Q4 2011. Also, Nokia reported that it has shipped "well over 1 million Lumia devices to date" (i.e. till January 26th), so I would say it's quite safe to say Nokia shipped at most 1 million Lumia phones in Q4. Then Nokia shipped 19.6 - 1 = 18.6 million Symbian phones and N9 in Q4. Then in Q3, Nokia shipped 16.8 million Symbian phones.

Back in 2010, Nokia shipped 26.5 million smart phones in Q3, and 28.3 million smart phones in Q4, resulting in an increase of 6.8%. Note that in that quarter, Nokia had only Symbian phones to ship, and it actually had a well sold model of N8, which might have been sold 4 million devices during that time. But now, there's no such well sold Symbian phones in Q4, and there are actually N9 and Lumia phones in different markets.

So, let's play safe, and assume the sales of Symbian phones increased by 5% in Q4 compared to Q3. It means, Nokia shipped 17.64 million Symbian devices in Q4, meaning, N9 has been sold 18.6 - 17.64 = 0.96 million devices!

Definitely, this is the lowest possible sales number for N9. It's up to you to figure out the highest possible sales number for N9!

UPDATED ON January 28th, 2012
OK, OK, I'm adding a simple table to show you more data! In short, it shows how many N9 were shipped in Q4 with different possible Lumia sales number and Q2Q increase of Symbian sales number.
0%1%2%3%4%5%6%6.8%
1.0M1.8M1.632M1.464M1.296M1.128M0.96M0.792M0.6576M
0.9M1.9M1.732M1.564M1.396M1.228M1.06M0.892M0.7576M
0.8M2.0M1.832M1.664M1.496M1.328M1.16M0.992M0.8576M
0.7M2.1M1.932M1.764M1.596M1.428M1.26M1.092M0.9576M
0.6M2.2M2.032M1.864M1.696M1.528M1.36M1.192M1.0576M

The number in read shows you when Lumia sales exceed N9 sales. So, you know who is more demanded, right?

6 comments:

  1. Thanks for sharing, I will bookmark and be back again

    Symbian Application Development

    ReplyDelete
  2. Thanks for sharing, I will bookmark and be back again

    Symbian Application Development

    ReplyDelete
  3. It is bullshit!
    -Nokia itself reported 19.6 million smartphones shipments in Q4 2011.
    -Nokia itself reported at 26 Jan "well over" 1 million of Lumia smartphones in Q4 2011 result report. It is not clear if it is for Q4 only, or is included some part of January, but because reporting delay in Nokia is about 14days, there is possible to be included only first week of year 2012, but it is not propably, because in first week of year any company is not ready to ship anything. So, is safe expect about one million Lumias shiped in Q4, this also confirms Canalyst, which expect 1,2 milions Lumias shiped in Q4.
    -IDC reported 18.3 of Symbian smartphones shipments in Q4 2011

    Result is easy: 19.6 (nokia smartphones) - 18.3 (Symbians) - 1 (Lumias) = 0.3 (for N9)

    Nokia in Q4 shipped only 0.3 millions N9. It is clear.

    ReplyDelete
    Replies
    1. 18.3M Symbian phones in 2011 Q4? Really?

      It means a 8.9% increase of sales number compared to Q3, while in 2010 Q4 when Nokia started to ship N8 the increase was only 6.8%.

      Delete
  4. Npkia has confirmed that this is up to Jan 26.

    Where does your IDC number come from?

    Gartner 17,458.4

    19.6 - 17.4 - 1 = 1.2

    But there were certainly less than 1 million Lumias sold in Q4 2011

    ReplyDelete
  5. Nokia had only Symbian phones to ship, and it actually had a well sold model of N8, which might have been sold 4 million devices during that time, Me and my friend were discussing on this topic and find your blog which help us in increasing our knowledge.

    ReplyDelete